Work That Thinks Back

I wish I can work at the intersection of strategy and inquiry, applying analytical thinking to both brand communication and behavioral research.

Onsite Internship

I have completed two onsite internships in 2024 and 2025 focusing on public relations and marketing strategy within the fragrance, cosmetics, and luxury industries. My work centered on brand positioning, campaign coordination, and visual communication across both Chinese and international markets. Main clients include Bulgari, Guerlain, and Creed, etc, contributing to brand activations and influencers management.

Public Relationship

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Marketing

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Decision Making

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Public Relationship 〰️ Marketing 〰️ Decision Making 〰️

Researches

I am currently working as a Research Assistant at UC San Diego’s Rady School of Management, contributing to two ongoing research projects, one on examining the relationship between power and subtraction neglect, the other is individuals respond to AI-generated feedback. Both studies are in the pilot and design stages, where I assist with experimental structuring and design, data analysis, and literature review.

  • "Yali combines market intuition, creative thinking, and reliable execution—a blend that is rare and valuable in our field."

    — Vivian Jin —

    Senior Vice President FleishmanHillard Shanghai Office

  • "Based on my experience working with Yali over an extended period of time, I am confident in her ability to thrive in rigorous academic and professional environments. "

    — Felicity Huang —
    Co-Founder & Director of Teaching AFfinity Education

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